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102,53 EUR*
Details Marketing: Defined, Explained, Applied

A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and ...

68,80 EUR*
Details International Marketing

"International Marketing" is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, this book is also an excellent choice at MBA and post-experience ...

65,20 EUR*
Details Applied Multivariate Statistical Analysis: Pearson New International Edition

Applied Multivariate Statistical Analysis For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics. Appropriate for ...

112,72 EUR*
Details Relational Political Marketing in Party-Centred Democracies: Because We Deserve It

This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the relatively new but rapidly ...

170,99 EUR*
Details Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source)

Knowledge Management for Process, Organizational and Marketing Innovation Outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. This title provides advice on the different types of ...

26,99 EUR*
Details Certain to Win: The Strategy of John Boyd, Applied to Business

Entrepreneur's Toolkit From the basics of writing a business plan to the challenges of developing a marketing and sales program, this concise guide provides a practical resource for readers with all levels of experience. It is also suitable for new ...